6 ways to Ensure you Maximise your ROI from Content

Content is the lifeblood of your web based business so having a proper content marketing strategy is important. There are several things that you can do with your content which will help to maximise your return on investment. This is important because it is how your business will develop and prosper. You will build a following which forms your loyal customer base. Here are 6 ways that will help you to maximise your return on investment from your content:

  1. Always promote your content
  2. Get your posts syndicated
  3. Expand your reach by repurposing content
  4. Update continually
  5. Boost posts with paid ads
  6. Write to your target market

 

More Information: Maximise your ROI from Content

By VIS

Which one to choose? SEO Company or In-house SEO?

SEO Adelaide“Whether shall I choose SEO Company or an in-house SEO for my business?” This is the most common question that business owners often ask. Well, to this query, the answer would be it depends upon your strategy, goals and budget.
Both of the choices have their own benefits.  In fact, if you can incorporate both of them, that would be the best solution. Prabin, Adelaide SEO consultant says, “SEO trends keep evolving so it’s essential to stick onto the latest trend. Being a representative of SEO Company in Adelaide, I believe, a company requires special consultant to mentor and guide in-house SEO.”

In-House SEO
An in-house SEO can focus on your brand more closely as he/she will be working with you on daily basis. He/she also has the ability to build relationship with other team which as a result make stronger marketing. Thus, if your business is in the process of building brand identity, then in-house SEO might sound a solid choice for you.

SEO Company
SEO Company is an agency that consist of highly experienced, talented and savvy analyst who are up-to-date with the latest trends of SEO process. They are the one who have gained profound experience by working with several clients and knows the overall strategy to bring your business at the top. They come up with faster yet better results and keep the track of algorithm changes.

Cost comparison
While comparing the price, it might seem that hourly charge charged by SEO Company is higher but while considering the cost of maintaining an in-house SEO as an employee, you have to deal not only with salary but also the equipment, electricity, internet, tools and others. You are solely paying for the expertise and time dedication for SEO agency.

Which one to choose then?
As already mentioned, it totally depends upon your goals and budget. However, in my opinion, working with an SEO Company seems to be more beneficial as they are the experts and will have professional attitude towards the given task. You’ll not require to work hard on building strategies and all since SEO Company themselves will come up with best strategy.

Wondering where to find the best SEO Company in Adelaide? Then contact Prabin who is an expert SEO consultant with an impressive track of several successful projects. He is a founder of VIS – The Web & Mobile Specialists – a strong web, mobile and digital marketing firm. Check out some of his client appreciation here.

By VIS

5 ways to reuse your existing content

We have been hearing a lot about content marketing. People, day-by-day create a brand new content by spending their precious time, however, do you know that a small twist in your existing content can bring up a whole fresh and compelling content? Yes, you heard it right! You do not need to start from the scratch. All you need to have is the reuse technique that revives your content.

 

Fact: According to 2015 Kapost data, it has been determined that on average, 75% of ideas turn into a content asset. They are published once, but never reused.

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By VIS

5 great ways to make money online

Make Money OnlineAre you worried that your business is being less effective in this competitive marketplace? Or do you think it’s too hard to make money online? In today’s blog post, we are highlighting 5 great ways to make money and grow your business online.

1. Building a website
Building your own website can be likened to real estate. It helps you create your own plot of online land. For making your website a success, you need to have content that converts. Keep your blogs updated, engage your audience with effective videos, items for sale and pictures. Use Social Media platforms to promote your website. Driving traffic to your website is crucial as this alone will dictate the number of potential customers who visit your website with the prospect of buying.

 

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By VIS

Top 7 SEO trends for your business in 2015

SEO-Trends-2015Welcome to the new year of 2015.  Many business owners are wondering about the latest SEO trends. Whether your business is small or large, you want your business to be found online with best SEO practices. To make your SEO strategy even stronger, we highlight the top 7 SEO trends for this year.

 

 

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By VIS

Follow these five essential SEO tips before launching a new website

The internet has evolved so significantly that technologies and algorithms are completely different to what they use to be. Building a website and launching it is not easy in today’s environment due to increased competition. So it’s essential to be diligent before launching your new website. Probably the most essential area to consider is search engine optimisation (SEO).

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By VIS

5 ways to avoid over-optimisation of your website

It is said that even too much sweetness tastes bitter and likewise it’s the case for online marketing called SEO (Search Engine Optimisation). SEO is an important factor for optimising your website however, too much SEO can simply destroy everything you are trying to achieve.

SEO is a practice of making your website or content familiar to search engines and increasing its ranking status. When SEO was hype in previous years, over-optimisation was usually the process taken to get ranked. It was as simple as using an abundance of keywords, and exchanging thousands of spammy links. But as we all know technology is never constant and is evolving rapidly over-optimisation is no longer effective. Today SEO depends on meaningful content with genuine link exchanges.

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By VIS

Your Marketing Must-Checklist

It’s the end of the financial year again and you are consumed right now making sure that all tax planning and budgeting requirements are in place. But does your end of financial year results equate to finance? If so then it’s time to think again!

The end of the financial year opens up opportunities to give your marketing area a health check too. So, listed below are some check points that will be helpful on what you could be doing in the coming year to generate more ROI.

How much does your business marketing cost?
It’s essential to keep track and to monitor your business marketing expenditure which includes your online advertising, offline advertising, copywriting, website and graphic design as well as networking events and training.

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By VIS

April 21 – Remember the date for Google’s new Update

We have heard about several Google’s algorithm update (and many of us are victims too) from Penguin to Panda and Hummingbird being the latest. But on April 21st, Google will introduce a completely new algorithm update.

What is the new Google algorithm update?
Google’s new algorithm update is none other than a “mobile-friendly algorithm” which will have a “significant impact” on mobile search results all over the world.

 

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By VIS