Clear your doubts on Hummingbird update through FAQ

Many of the webmasters are complaining that their site ranks went really down after the Hummingbird update. So, what actually is Hummingbird and how it if affecting your website. Here is the list of FAQ that may help you to start SEO in new and appropriate way.

What is search engine algorithm?
A search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules.

What is Hummingbird?
It is a name given to a new search algorithm that Google is using; one that Google says should return better results. It is named so because it is “precise and fast.” Hummingbird allows the Google search engine to perform a better job through an improvement to its semantic search.

What is a “Semantic Search”?
As the word semantic refers to “the meaning” of searches, Hummingbird lends an understanding to the intent and contextual meaning of terms used in a query. So, rather than just focusing on “keywords” in your search, Google is now giving more priority to longer-tail-queries. Read More

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